Evaluating a franchise training program helps differentiate systems
- Thursday, February 3, 2011
As franchise opportunities expand, comprehensive research becomes more and more important for interested buyers comparing different franchisor systems. While many companies share similar qualities, the training program is where prospective franchisees can separate the leaders from the rest of the pack.
Training programs are not only important resources for franchisees, but for franchisors as well. Through this seminars and sessions, companies teach their unit owners the skills they need to be a success and produce revenue (in the form of royalties) for the franchisor, Franchise.com writes.
Good training programs will cover a variety of topics, including the product and service, setting up the business, marketing strategies, employee management, business procedures and reporting.
According to the Web site, the best way to find out the nitty-gritty details of a training program is to interview current unit owners. Prospective franchisees should ask owners what they found helpful in the training sessions and what they felt could be improved or covered more completely. Did they feel completely prepared and ready to work with customers when they first opened? Does the franchisor provide ongoing training opportunities to continue improving upon skills?
However, prospective franchisees should keep a few factors in mind. First, current owners may have entered the franchise system five or 10 years ago when the training was completely different. Problems may have been rectified or new ones may have arisen since then. As a result, interested individuals should seek out franchisees who received the same training that they will.
Prospective franchisees should also question franchisors to ensure that a program entails everything from knowledge about the product or service to how to find a business location and negotiate a lease, the Web site writes.
Franchise training goes behind the immediate meetings - it includes ongoing resources that the franchisor provides. Items such as up-to-date handbooks and franchise manuals as well as services like conference calls or intranet sites to support a system's franchisees, Franchise.com explains.
Naz Daud, a contributor to Plastics.com, adds that in the current technological age, franchise systems should also expect a system to provide digital training materials, such as online videos, to accompany print resources.
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