One way for franchisees to expand business and increase revenue is to establish a presence through social media and networking channels.

Contributed columns are an often under-utilized avenue for online marketing in the Twitter-Facebook world. These columns are articles written for a Web site or blog by individuals unaffiliated with and uncompensated by them, reports.

While contributed columns should not replace other online marketing strategies, they can help establish franchisees as leaders in their chosen industry with a certain amount of expertise to share. Additionally, columns can gain new audiences and clients for the company’s franchise opportunity.

Franchisees should remember a few key tips, however. They should choose only one publication that is industry specific and familiar to them. Additionally, potential writers should familiarize themselves with the editor and his or her writing style before pitching ideas, AllBusiness writes.

The Internet is an indispensable tool for franchisees. According to Entrepreneur magazine , some franchises, such as Express Employment Professionals, see a marked increase in job applications once a job listing is posted on Twitter.

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