One of the most popular aspects of the internet is the ready availability of video content. Because there are millions of users searching for and watching videos online, it's possible to turn the popularity of the medium into a small business opportunity.

Small Business Trends recently talked about the ways small business owners can use video to make their companies stand out, bring traffic to their Web sites and increase their customer bases.

First, the Web site suggests offering video reviews, tutorials and demonstrations. Because many customers are visual learners, this is an easy way to show off a product or service while addressing any concerns customers may have.

Presentations given by the small businesses in the local community could also be featured as online videos to portray the business as a leader in its field. On a more personal level, the Web site says a small business could gain credibility by highlighting the story of their business or even introducing the office through an online video. Finally, the customer testimonial is another great way to show off a company's product or service.

The online video world acknowledged a milestone on May 16, when YouTube celebrated the fifth anniversary of its founding. According to the Web site's official blog, the number of video views on YouTube now exceeds two billion every day.




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