The Internet has not only made communication easier, businesses more effective and marketing more global, it has also given entrepreneurs the ability to research their business opportunities more thoroughly and quickly. Utilizing all the Web has to offer during the information-gathering phase of franchise purchasing is a smart idea.

As Joel Caws wrote Monday in Franchise Industry News, accessing franchise databases may be a good tool for businesspeople trying to get a sense of what types of franchise opportunity are available.

"This can save you so much time since straight away you have shortened your list of possibilities to those that you can afford, are available in your locality and are also of the industry you might prefer to work in," wrote Caws.

Purchasers can also research their chosen franchise companies online in a number of different ways - through the company's Web site, reviews, social networking accounts and data-gathering sites. This will help entrepreneurs get a better sense of their new company and its image.

The Web also allows new business owners the opportunity to communicate with other franchise owners. Logging on to a franchising forum or visiting small business chatrooms will create a greater level of interactivity and will give business owners room to exchange advice and ask questions.

The Liberty Tax Service franchise opportunity is #9 on the fastest growing franchises list of the 2010 Entrepreneur “Franchise 500.” Our tax franchise is an affordable and viable business choice. Each office provides thorough, computerized tax preparation coupled with superior customer service. For the best small business opportunity in the income tax franchise industry, choose Liberty!