One of the most appealing aspects of investing in a franchise is the fact that much of the marketing groundwork has already been laid. Franchisees often invest in franchises because they won't be responsible for establishing a brand or advertising to attract new customers. This is certainly one of the nice things about established franchises, but it isn't always the case.

New franchises present interesting challenges to investors and potential entrepreneurs, but they can also be very successful. Whether a company is just beginning its life as a franchise or if a franchisor is expanding it to a new geographic area, there is marketing work to be done. Here are some of the reasons to consider taking a chance on a fledgling company and why this act can be rewarding for small business owners.

Many franchisees join a company because they won't have to be responsible for many of the duties associated with putting down roots in an area. The practices will already be established and the patterns of doing business set in stone. However, enterprising and innovative franchisees who want to make their mark on a company and enjoy having some measure of influence over their business will enjoy the freedom that comes from trying to get a brand off the ground in a new area. The actions of a small business owner can come to help define what a franchise means to a new area, which can provide immense satisfaction, if successful, on top of the financial gain that may be possible.

Some franchise owners choose a company to invest in that allows them to travel to a new area. This gives them the confidence to acclimate themselves to a new region without having to also worry about planning a business from the ground up. A new franchise is a good choice for an entrepreneur who wants to be a part of his community. Intimate knowledge of a town, neighborhood or village is extremely helpful when setting up a new business, which will be very helpful and appealing to a franchisor.

Perhaps the most intriguing part of purchasing a franchise is the sense of freedom it lends to a small business owner. When a person realizes that she is breaking new ground and walking where no one ever walked before, she becomes energized and compelled to worker harder and innovate more. The thrill of entrepreneurship is often a big motivating factor for franchisees, and this type of person will appreciate the spurring-on that this situation offers her.

About Liberty Tax Service

Liberty Tax Service is the fastest-growing retail tax preparation company in the industry’s history. Founded in 1997 by CEO John T. Hewitt, a pioneer in the tax industry, Liberty Tax Service has prepared over 8,000,000 individual income tax returns. With 42 years of tax industry experience, Hewitt stands as the most experienced CEO in the tax preparation business, having also founded Jackson Hewitt Tax Service.

Liberty Tax Service is the only tax franchise on the Forbes “Top 20 Franchises to Start,” and ranks #1 of the tax franchises on the Entrepreneur “Franchise 500.” Each office provides computerized income tax preparation, electronic filing, and online filing through eSmart Tax.