The economy constantly fluctuates, which can affect even well-prepared business operators. Franchisees will encounter many challenges when they run their businesses, but company leaders who understand how to effectively manage their operations can overcome these difficulties.

Economic Modeling Specialists Intl. reports that the number of self-employed people in the United States rose 14 percent from 2001 to 2012. The ability to be your own boss requires an extensive amount of time and dedication, and business owners who plan in advance increase their chances for success.

However, it can be difficult to maintain long-term prosperity, especially for franchisees. Check out the following tips for business operators to consistently meet the needs of clients.

1. Do what you enjoy - The source notes that more than 30 percent of self-employed workers are 55 years of age or older and 28.2 percent are between the ages of 45 and 54. Developing a successful franchise requires hard work and resources, and business owners should realize that immediate success is rare with these companies.

Instead, select a franchise opportunity that you can enjoy for a long time. Outline your short- and long-term goals to determine the best fit - it is more likely that you will enjoy going to work every day if you appreciate the goods and services you are providing to clients.

2. Take advantage of the economy - While many businesses are still recovering from the economic recession of the late 2000s, ambitious franchisees can embrace opportunities. For example, the U.S. Small Business Administration provides certain financial benefits to business owners, and these entrepreneurs should evaluate all available incentives. Additionally, company leaders can reduce their overall business costs if they map out their expenses.

3. Promote your business in a variety of ways - The economy may limit business operators' financial resources, but there are many ways company administrators can promote their goods and services to clients. Social media is ideal for franchisees because it is free to use and enables them to quickly reach large audiences. Develop messages that encourage people to visit your business and offer unique promotions that highlight your company's mission and values.

Franchisees should also address consumers' needs in their marketing campaigns. You can receive guidance from a franchise handbook and explore different techniques to reach out to potential clients. Clear, concise messages work well, as business operators can deliver information that consumers can easily understand. Meanwhile, franchisees may consider sending press releases to local media outlets to further promote their companies.

The Liberty Tax Service franchise opportunity is appealing to a diverse America, and ranked highly for its affordability and potential. Entrepreneur magazine has ranked Liberty Tax Service on its "Franchise 500" list of best franchise opportunities since 1998. Liberty Tax Service is the only tax franchise on the Forbes magazine's "Top 20 Franchises for the Buck." (2012) Our tax franchise is an affordable and viable business choice. Each office provides thorough, computerized tax preparation coupled with superior customer service. For the best small business opportunity in the income tax franchise industry, choose Liberty!