Establishing a solid online presence is critical. It’s a virtual version of your business, therefore you should have an informative and welcoming website, as well as active social media accounts. Being seen as a credible source online allows you to reach a wider audience, gives customers knowledge of your products and services, and strengthens your brand. Here are three must-have online channels for your business.
Your website is the mother ship for your business. It’s the platform to showcase everything you do and everything you’re about. Anyone can go to your website to learn about your company, read your content and find your social media pages any time, any day. There are several free website builders, but it might be worth it to spend some money on a professionally designed site. Identify your target audience and make sure your focus and brand image caters to them. Your website is your most important tool, so the time and effort put in will be worth it.
Social media is an easy way to regularly engage with people. Do your research and find the social media channels that work best for your business. Facebook and Twitter will be useful for almost any business. Others, such as Instagram and YouTube, will be better for businesses that share photos or videos of products. If you create social media accounts, it is vital that you keep them alive. You don’t want customers clicking on your Facebook page only to discover that you haven’t posted in 4 months. Post weekly, even daily, to stay at the top of your customers’ minds. Quality is better than quantity, so only sign up for what you can handle in terms of active engagement. If you run a small business, consider hiring an intern or employee to handle social media. If you’re part of a franchise, your franchisor may be a huge resource.
If you want to increase your website’s traffic and visibility, then blog. Blogging is an easy and effective way to improve your search engine ranking and provide your customers with reliable, relevant information. By providing fresh content with keywords and hyperlinks, blogs will drive people to your site. If they like what they see, then it gives them a reason to keep coming back. Utilize your social media sites to promote and share your blog to increase activity. Your site’s authority will become greater with more social signals, which will help you rank higher in search engines.
These 3 online channels are just the essentials. You can dive deeper into the world of SEO, advertise your business on other sites, and send regular emails. Whatever you choose, a strong online presence can be a major factor in your success.