In businesses across all industries, marketing is going mobile. As the proliferation of smartphones continues, an increasing number of unit owners are turning to mobile advertising to snag new customers for their franchise opportunity and keep loyal buyers coming back for more.

According to, there are currently more mobile phones in the U.S. than computers and TVs combined - an impressive figure and a prime opportunity for business professionals. While franchisees may already engage in various types of ad campaigns such as newspaper, radio and TV ads, as well as running a Web site and keeping up with social media, it is exceedingly likely that they have yet to engage in this new, fast-growing marketing channel. The Web site writes that 95 percent of new mobile phone purchases have Internet capabilities, begging the question: If customers are now mobile, why isn't a franchise?

There are two ways franchisees can "supercharge" their revenues using mobile marketing. First, franchisees should establish a mobile Web site. Having only an online platform developed for laptops and computers can cause a Web site to appear crunched, oddly formatted and unreadable on a mobile phone as a result of the variety of text, links, Flash video and images that many Web sites include. This may result in users giving up and, rather than continuing to search for directions to a franchisee's location, just grabbing the nearest bite to eat.

However, a mobile Web site can rectify this problem. They are designed to be much simpler, taking only the most important content from a franchisee's Web site and formatting it to be user-friendly on a mobile phone. Now, whenever a customer visits a franchisee's Web site via their phone, they will automatically be redirected to the new mobile version. Many mobile Web sites also feature handy tools that will encourage customers to make a purchase, including the ability to find the nearest store, products and services, menus and important contact information.

Franchisees can also engage their consumers via text messaging. They can send product alerts, sale reminders and even special offers to customers who sign up for the service. Additionally, unit owners can perform surveys and polls, run contests and giveaways and create a mobile loyalty club.

"Plus, since commercial text messaging is 100 percent permission-based – meaning that your customers must specifically ask to receive your messages – you are ensured that your mobile campaign subscribers are dedicated to your brand," the Web site writes.

Unit owners should also consider new opportunities and tools such as geo-location and other mobile apps. Apps such as Foursquare, Gowalla and Bright Kite can all help franchisees attract customers to their units. 

The Liberty Tax Service franchise opportunity is #9 on the fastest growing franchises list of the 2010 Entrepreneur “Franchise 500.” Our tax franchise is an affordable and viable business choice. Each office provides thorough, computerized tax preparation coupled with superior customer service. For the best small business opportunity in the income tax franchise industry, choose Liberty!