Looking at a franchisor's history is an important step for any potential investor. Freddie Rayner, a franchising expert and author of "Your Franchise Success," told Exec Digital magazine that potential franchise owners need to pay attention if they feel a company may not care about their success.

While he believes the vast majority of franchise opportunities are run responsibly, he told the publication that a small number of companies are more concerned with selling the franchise than worrying about its long-term success.

"Warning bells should ring if a franchisor seems to care more about their profits than the details of the business," Rayner told the magazine. "Ask the right questions and know what to look out for and you will be sure that you have come to the right decision. If it you feel uneasy, look elsewhere."

He recommended that potential owners take time to meet with other franchisees and ensure that the company is a good fit for their needs.

That kind of motivation can cause even more problems if the franchisor tries to expand too quickly. The Wall Street Journal says that a company that expands too quickly can dilute its franchise and make it impossible to help the various franchisees.




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